It appears Sony's dynamic pricing system is real, and the results are confounding as new reports suggest that some PlayStation 5 games could get wildly different prices on the PSN Store depending on ...

Walmart has recently been awarded patents by the U.S. Patent and Trademark Office (USPTO) for AI tools that help set pricing decisions. Those patents are getting attention on social media this week as ...

What we know so far: Walmart is developing algorithmic tools to shape how it sets prices, even as US lawmakers intensify scrutiny of data-driven pricing in grocery and retail. The retailer has secured ...

The Federal Trade Commission (FTC) issued warnings to 97 auto groups around the country, reminding them their advertised prices must be the total price, inclusive of all mandatory fees, that consumers ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

People are seeing different prices for the same game. People are seeing different prices for the same game. is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as ...

Walmart is expanding its digital price tag initiative from 2,300 of its stores to all of them. The move should make operations more efficient, helping to save on labor and ensure that prices are ...

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Whether they want to admit it or not, Amazon, Walmart, Kroger and other grocers engage in dynamic pricing, according to data access and proxy service provider Decodo. Decodo released a list Monday of ...

Welcome to the age of surveillance pricing – a new form of digital price gouging where Amazon and other online platforms use the massive amount of data they collect on every click, search, and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. AI offers immense retail value, but its "surveillance ...

Verizon has been turning to price hikes to drive revenue and profit growth over the past few years. This has boosted churn as customers got fed up with rising prices. Verizon is now down with empty ...