An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

And the pattern I keep returning to lately is a strange one: the most sophisticated marketers in the world are locked in an ...

Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD.

Kikkoman is targeting Gen Z home cooks with a multiyear, anime-inspired campaign centered around its teriyaki portfolio, according to a press release. Created with agency BSSP, “Unleash Legendary” ...

During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, ...

Marketing Intelligence is having a moment with AI. Even though marketing leaders think they are doing well, a recent survey ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...