Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for ...

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

Converting ZIP codes to latitude and longitude coordinates unlocks location functionality that ZIP code strings alone can't ...

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post ...

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how ...

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Google is working on a more streamlined way for app developers to authenticate users. The company has introduced a new ...

Microsoft Advertising SOAP API Being Retired Jan 31, 2027 Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired ...

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search ...