Realize is a technology platform that helps advertisers achieve outcomes at scale, leveraging Taboola’s unique supply, ...
Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...
Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The ...
In AI, closer ties between Big Tech and government are emerging. Google is reportedly in talks with the Pentagon to deploy ...
Chloe Neo, CEO, Omnicom Media Singapore and Daniel Henriksen, chief media officer, Omnicom Media Singapore, spoke to ...
impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding ...
DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...
Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which ...
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the launch of its managed service for ChatGPT ads, giving brands a direct path to reach audiences inside one of the ...
However, simultaneously, publisher inventory has become increasingly commoditised, becoming indistinguishable to buyer ...
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