Powerade, the official partner of the FIFA 2026 World Cup, has launched a global ‘Power Your Fate’ campaign via WPP Open X.

Thursday night delivered another tight prime-time ratings battle across sport, news and entertainment, with Thursday Night ...

Global charity Made By Dyslexia has revealed ‘What is dyslexia?’ a new film created with Clemenger BBDO to bring children and ...

When Westpac partnered with the NRLW and News Australia, the trio were challenged with making long-term financial planning ...

The custom Budgy Smugglers feature a Two Dudes design on the front, and a bold “protect your little dudes”. Behind the humour ...

The line between B2B and B2C marketing is far smaller than many often believe, Salesforce’s Leandro Perez has told AANA x B&T’s Brand Masters podcast. Perez, Salesforce’s SVP and CMO for Australia and ...

The long-serving former NRMA chief executive fills the void left by previous CEO Jeff Howard. Rohan Lund, who has held ...

Andy Ford is leaving Analytics Partners as its associate vice president and joining Canva as its new head of marketing data, ...

Four agencies are in the hunt for Commonwealth Bank’s creative account — one of Australia’s largest agency reviews this year, ...

Meta is now allowing parents to see what their children are talking about in conversations with AI in a new move to boost ...

In this op-ed, SickDogWolfMan creative director Jess Wheeler explores why brand mascots and characters are proving to be one ...

The Boomtown Bus is back for Cairns Crocodiles, presented by Pinterest, making it easier than ever for delegates to get ...