The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and Macy’s adopting new mobile initiatives with high expectations. Other consumer brands are ...
Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints
Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from Cisco Systems. The company’s third annual e-commerce study found that the rise of social ...
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