Thirteen years ago, at the height of the June Virginia heat, we stood in front of our family and friends and repeated these traditional vows to each other, “To have and to hold from this day forward, ...

Sentences that snatch our readers’ attention get positive results. Whether you’re back working in the office or still in your jim-jams, no one has the time or inclination to slog through a convoluted ...

“When you have to write in complete sentences with narrative structure, it’s really hard to hide sloppy thinking,” the Amazon founder once explained. He’s not the only super-smart business thinker who ...

Ernest Hemingway famously said that writers should “write hard and clear about what hurts”. Although Hemingway may not have known it at the time, research has now shown that writing about “what hurts” ...

Copywriters must write copy for their audience that is clear, educational and organized in order for the customer to be persuaded to purchase a good or service. Methods like mixing short and long ...