World Cup Advertising

Great hydration break debate takes over the World Cup

How World Cup broadcasters are using hydration breaks – and might they be here to stay?

It has become one of the major talking points at this summer’s World Cup — attracting criticism from the likes of Virgil van Dijk and Mauricio Pochettino.

· 2h

Why have World Cup hydration breaks attracted criticism? It's the ads.

· 6d

What’s Behind Mandatory Hydration Breaks At The World Cup?

· 1d

FIFA Hydration Breaks Spark Backlash and Blamed for Killing Momentum at World Cup

Curaçao fans went wild.

· 10h

The Great Hydration Break Debate takes over the World Cup

· 10h

Weekly sports quiz: World Cups, F1 and NBA

· 14h

World Cup 2026: Are hydration breaks here to stay?

The mandatory three-minute drinks stoppage at all 104 games has been introduced to help players cope with the stifling heat and humidity levels in Mexico, Canada and the United States.

· 22h

FIFA hydration breaks spark backlash, accused of disrupting World Cup momentum

· 1d

Fans Boo Hydration Break During England-Croatia World Cup Match

The American Bazaar

How Levi’s outsmarted FIFA’s World Cup branding rules

Levi’s turned FIFA’s strict stadium branding restrictions into a marketing win during the 2026 World Cup without being an official sponsor.

World Cup fourth officials carry sponsorship... on their armpits

At this World Cup of unprecedented profit, fans shell out thousands for tickets and broadcasters show adverts every quarter.

Campaign Live

What brands are ‘winning’ the World Cup?

Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

The creative trends defining World Cup advertising

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

The Mirror US on MSN

FOX and FIFA under pressure for 'stealth advertising' during World Cup games

The World Cup has been marred by hydration breaks, with pundits Gary Neville, Roy Keane, and Ian Wright criticizing the "blatant" misuse and stealth advertising impact on the game

Advanced Television

Analysis: Irn-Bru ranked best World Cup ad

System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a field of 130 World Cup-themed ads test

Why Adidas has embraced Trinity Rodman as the U.S. face of its men’s World Cup marketing

I love a good World Cup commercial. Who can forget Nike’s 2002 Secret Tournament commercial? Or this year’s Rip the Script? Stacked with soccer stars from the past and present, and handful of Hollywood heavy-hitters to make it relevant for casual fans.

2don MSN

Nike gets World Cup marketing opportunity it can't afford to waste

Nike is making a huge World Cup bet; Wall Street remains skeptical.