For Sun president and COO Jonathan Schwartz, commoditization is a double-edged sword. On his own blog, Schwartz says he doesn’t buy the argument that the computing industry is commoditizing. But as ...

As cost per bit keeps dropping, and commoditization continues, we might find ourselves in a precarious position on bandwidth. Networking is pervasive today because cost per bit has plummeted.

The pro AV integration industry has a commoditization problem, and most owners do not fully appreciate what it is costing them in value, not just today, but when it matters most: at transition to the ...

Many industries, including advertising, are becoming saturated with competitors of all sizes, to the point where the products and services we produce and provide, are becoming commoditized.