Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL ...

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

Slow pages and badly handled redirects rarely show up in your rankings until the damage is done. Here's how to catch both ...

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.

Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more. The “Page with ...

Ever since Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for ...

Well respected SEO, Scottie Claiborne, wrote a guest article for Jill Whalen's popular newsletter named Switching to a New Domain Without Losing Your Google Rankings. In her article, Scottie ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...