Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...
NEW YORK--(BUSINESS WIRE)--PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single ...
The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...
Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...
Over $2772.7 billion, that’s how far global programmatic advertising display spend will march by 2028. In realms where consumer habits gravitate toward online experiences and cross-channel digital ...
Comcast ad platforms supplier FreeWheel is acquiring programmatic software as a service (SaaS) buying platform Beeswax. The acquisition, set to close in January, will expand FreeWheel’s programmatic ...
NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...
Disney's first technology showcase aimed to prepare advertisers and their media agencies for the upfront sales season that starts in May, though like last year, the pandemic will prevent TV networks ...
The digital environment is rich with real-time communication and consumer sentiment across a wide array of topics, industries, and geographies. But what if companies could cultivate, synthesize, ...
Given the rise of the streaming services in recent years and the increase in over-the-top (OTT) consumption, the challenge for any content provider is finding an audience. In 2021, we saw an increase ...
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