About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...

He noted that it wasn’t one DSP, but a programmatic-wide reduction plateau that normally jumps up before the holidays but didn’t materialize this year. Elsewhere, System1 CEO Michael Blend said an ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

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Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not ...

Spotify has expanded its partnership with Amazon DSP to include podcast ads for Australian advertisers. This integration aims ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

BOSTON, MA--(Marketwired - Nov 19, 2014) - ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost Calendar. The company's machine-learning system monitors the ...

Premium discovery platform Outbrain has announced the acquisition of Zemanta, a Slovenian-founded start-up headquartered in New York City whose DSP product is being used by dozens of agencies as their ...