Add Yahoo as a preferred source to see more of our stories on Google. We may receive a commission on purchases made from links. Although ube (pronounced ooo-beh) has been an integral part of Filipino ...

Middletown, DELAWARE, June 28, 2026 (GLOBE NEWSWIRE) -- Ube Superfood, a leading clean-label wellness brand, is thrilled to announce the launch of its premier organic purple yam powder blend. This ...

Curious about the colorful ingredient popping up in everything from ice cream to cake? Here's why ube deserves a spot in your ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason. Before we get into it, just know that ube has experienced a true explosion in popularity in the past ...