Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

To further ensure and accelerate business success, Graphwise, the leading Graph AI provider, today announced a new quarterly enterprise initiative and webinar series designed to show organizations how ...

The real error of the expert system era was not determinism itself-it was incomplete rules. Today's risk is the opposite: We have agents that are too flexible, running on too little accountability, ...

Bojan Simic is the Co-Founder and CEO of HYPR, a provider of passwordless MFA and identity assurance solutions. Today, adversaries can execute an AI attack within four days, compared to 60 days in ...