Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

Recycling market development is not a new concept. In the 1990s, the U.S. Environmental Protection Agency (EPA) created programs to try to drive recycling and recycled-content use and purchasing.

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Market situations change, so it makes sense to change up your product mix as well. Your product development strategy is a path forward in an evolving marketplace, keeping your business relevant and ...

It’s turning into a fall to forget for New York City’s new development market. The city recorded 215 contracts in October, down roughly 30 percent from the same period the prior year, according to a ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...