Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi-unit operators across restaurant, retail, and large-scale commerce, today highlights early results following ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens. New ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

American Airlines is making changes to its NDC implementation and AAdvantage rewards program following the announcement that the company’s shares fell more than 13 percent this week. The rushed switch ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...