At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. In case you’ve somehow missed the splashy TV ads starring Idris ...

ServiceNow has set its sights on the CRM market. If you hadn’t heard it before now, it came through loud and clear at Bill McDermott’s Knowledge user conference keynote this year as he declared that ...

Enterprise workflows are undergoing a dramatic shift as AI integration has accelerated. Expect to see that momentum build at this year’s Knowledge conference, especially with heavy hitters such as ...

Ricky oversees and leads the editorial team for BizTech magazine. He's a writer, technology enthusiast, superhero lover and eternally curious. So much of the modern — and future — world of work is ...

Last year at Knowledge 2024, ServiceNow CEO Bill McDermott told me his company was "playing chess, not checkers" in its approach to its enterprise software strategy. The implication was clear – while ...