In the seventh session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the ...

You’ve seen it happen. A project that had potential suddenly runs out of steam. No one raises new ideas. People stick to what’s been done before. The team is smart, capable, even enthusiastic—but the ...

Creativity scholars are often asked whether everyone is creative. Not everyone is creative in the sense of having developed new products that enrich our lives or make them more convenient. However, ...

Creativity isn’t just a nice-to-have—it’s essential for building businesses that are as resilient as they are inclusive. Creativity fuels innovation, helping leaders and their teams tackle problems in ...

Creativity is the ability to come up with or recognize ideas to solve problems, communicate with others, or entertain. It isn't a skill restricted to artists, musicians, writers, or "right-brained" ...

Studies have shown that the most creative companies see better business results, so it’s important for leaders to intentionally build a work environment that encourages and supports creative thinking.

All of us are imaginative as kids. But as adults, when we wrestle with issues that demand innovation, it can feel like that spark of creativity has disappeared. I've studied creativity for over 40 ...