The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they ...

From server-rendered HTML to interactive pages, understand where hydration fits and when it can affect search visibility.

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who ...

Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level. Even beyond SEO, the demand for coding ...

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Take a deep breath; you are not alone. Remember how hard it was to get a meeting with the content writers for that keyword research workshop? Now think about doing that with developers – and on top of ...