Ford extended its Power Promise program yet again, nearly two years after its introduction.

Ford Motor Co.'s electric vehicle certification program for dealers is likely to again dominate conversations at the NADA Show, so much so that the automaker added a separate franchise meeting to ...

Ford is discontinuing a controversial program that required dealers to invest between $500,000 and $1 million to sell electric vehicles (EVs). First introduced in September 2022, the program mandated ...

Ford tears down one engine per day at every plant using AI selection, and warranty claims and recall rates have already begun to decline.

Ford Motor Co. (NYSE:F) has introduced a new initiative aimed at increasing electric vehicle sales by addressing customer concerns. What Happened: The “Ford Power Promise” program, starting Tuesday, ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

Ford is turning to its softer side to improve the customer experience, or CX. Ford this spring is rolling out an airline-style rewards points program and is training call center reps to be friendlier ...