Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ ...

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.