Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

McDonald’s CEO Chris Kempczinski put it bluntly on the Q1 2026 earnings call. The consumer environment is “certainly not improving, and it may be getting a little bit worse.” Higher-income guests are ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Beyond launching its first loyalty program, Bolla selected PAR Retail as a strategic platform partner to support a broader customer engagement roadmap. PAR Retail powers both Bolla Rewards and the ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...