A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

Learn what a CRM database is, its key features, types, benefits, and best practices, as well as how to choose the right one for your business. A customer relationship management (CRM) database is a ...

Tying together customer data from various sources, customer data platforms (CDPs) provide detailed profiles of customers and the means for delivering customized marketing to them. The world of ...

CDPs still factor into critical marketing and customer experience functions in 2026, from AI-driven personalization to compliance-ready data strategies. In 2026, the question is no longer whether ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

We take a look at how SME customer databases have been affected by GDPR and a few ways to help you adapt to the new rules. GDPR has had a profound impact on the customer databases of a lot of small ...