The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Retailers have been outsourcing their most valuable customer relationships to individual employees’ personal phones for years. Most retailers know this. Few have done anything about it. Retailers have ...

In a market where margins are thin and competition is intense, data-led customer insight is no longer a “nice to have” for South African small and medium businesses (SMEs). Research consistently shows ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...