“Hi guys!” she said at the start of the makeup video. “If you haven’t heard already I’m dropping a brand new concealer… my Power Plush Longwear Concealer.” The Kylie Cosmetics founder went on to ...

While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Whether you plan on recreating them or not, you won't be able to turn away from these amazing makeup tutorials until the transformation is complete Kaitlyn is a former Assistant Style & Beauty Editor ...

Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

We're all already aware that YouTube is rapidly delivering a mass makeover takeover; it pulls in millions of viewers daily to see what their favourite beauty gurus are transforming themselves into.