Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

A new Proceedings of the National Academy of Sciences (PNAS) special feature highlights the critical role of behavioral and ...

If an experiment is repeated under similar conditions, the results should be the same. In reality, the situation is often different—scientists speak of a "reproducibility crisis," which affects ...

A recent study provides evidence that some results of behavioral experiments with insects cannot be fully reproduced. So far, possible reproducibility problems have been little discussed in this ...

People with health anxiety tend to get tangled up in problematic behaviors, such as reassurance-seeking, excessive body checking and avoidance. These behaviors act like a vortex, sucking you into that ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can uncover patterns invisible to common approaches. In their paper titled ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

India, July 9 -- If you've ever wondered why people make irrational choices, struggle to change habits, or repeat the same ...

Cambridge, Mass., April 09, 2026 (GLOBE NEWSWIRE) -- Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can uncover patterns invisible ...