According to new Anthropic research, Claude consistently expresses different values across models and languages.

As e-commerce platforms generate ever-longer streams of user-behavior data, machine-learning methods are increasingly examined for their ability to model how customer interests form and shift over ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...