Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and ...

When you feel stuck, start with behavior change, your thoughts and feelings will catch up once your actions shift first.

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...