Apple is raising the prices of some MacBooks and iPads, while Microsoft is raising Xbox prices as semiconductor costs surge.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store. When the M4 Pro model launched in October 2024, the ...

Apple raised prices on Macs, iPads, and other devices as AI data center demand drives up memory chip costs across consumer electronics. Apple just passed the AI tax to shoppers. The tech giant has ...

Apple CEO Tim Cook delivers his last keynote address during the Apple WWDC at Apple Park on June 08, 2026 in Cupertino, California. Apple's annual WWDC runs through June 12. Justin Sullivan/Getty ...