Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have ...

The decade-long boom in the online advertising business of pay-per-click (aka performance marketing) appears to be fading. That’s the message implicit in the latest disappointing financial reports ...

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider. A recent Wall Street Journal article reported that Airbnb ...

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is ...