Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

Amazon buys ChatGPT ads to reach more shoppers while limiting OpenAI's access to its shopping data.

From ordering pizza to buying concert seats, Alexa’s new ad format aims to eliminate clicks and streamline purchasing. As Prime Day kicks off today, Amazon is debuting Alexa+ Agentic Ads on its Echo ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Walmart is reportedly spending $1.2 billion to acquire Vibe.co, pursuing the advertising empire Amazon dominates.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Amazon's online advertising business brought in $12.77 billion during the second quarter, marking a 20% year-over-year increase, but missing analysts' estimates. Amazon disclosed the latest quarterly ...