Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google ...

Optimizely has announced the general availability version of Stats Engine as part of its optimization platform. The Stats Engine was developed in collaboration with statisticians at Stanford ...

The online hotel and accommodations booking service wanted to ensure it stood out in a highly competitive category by improving the search-to-book process so it could capitalize on the growth in ...